How does Azraq incorporate circular economy principles into its operations?
AZRAQ is a uniquely UAE-focused NGO. We are a non-profit marine conservation organization, that is volunteer-led, with a team of staff that are dedicated to educating, motivating and activating all things ocean conservation.
Can you walk us through your product or service lifecycle and the steps you take to reduce waste?
As volunteers, we host engaging activities, workshops, and educational events to raise awareness and improve biodiversity. We invite corporates, schools, and ocean ambassadors to join us in making a big impact and promoting a thriving ocean.
What innovative sustainability practices have you adopted that set your brand apart in your industry?
We are registered with the Community Development Authority (CDA) in the UAE on a mission to safeguard and protect the oceanic ecosystem.
How do you track and evaluate the environmental impact of your business beyond compliance?
Our most up-to-date quantitative impacts can be found on our website, https://azraqme.org/ and they include the total amount of cigarette butts collected, carbon sequestration, coral fragments planted & protected, amount of marine debris removed and volunteer hours contributed.
What are your thoughts on the costs of sustainable products or services—how do you balance affordability and impact?
We offer cost-effective online coral and mangrove adoptions, as well as CSR partnerships that are directly linked to ocean restoration.
How do you educate your customers or clients about the importance of adopting sustainable habits?
Through our social media we help to showcase the importance of protecting marine life and preserving the beauty of our ocean for future generations.
Can you share a recent initiative or achievement that exemplifies your commitment to environmental stewardship?
We are proudly accredited by the United Nations Environment Assembly (UNEA) of the UN Environment Program.
What advice would you give to businesses trying to implement sustainable practices without compromising quality or profitability?
Partner with a local NGO to help affect real, often qualitative change. The more support we receive, the greater our ability to amplify our impact and expand our initiatives to conserve marine ecosystems. To keep driving meaningful change, we’ve set a minimum goal to ensure our efforts can continue effectively. https://azraqme.org/corporate-social-responsibility-initiatives/